Makna Tech
Lead Curation & Ranking · ProspectIQ

Leads sourced, classified,
and ranked — automatically.

Our own lead curation and ranking engine. It pulls prospects from Apollo, scores them against your ideal customer profile, and hands your team a prioritized list ready for outreach.

Hours/week

Spent manually building and qualifying prospect lists

Inconsistent

Lead quality when research is done ad hoc by different reps

Stale data

Contact and company info goes out of date within months

No priority

Reps work leads in the order they arrive, not the order that converts

The Workflow

Prospects in. A worked list out.

Six steps happen automatically. Your team only sees the leads worth calling.

1

Source

We pull prospects from Apollo using your ideal customer profile — industry, company size, role, and technographic signals.

2

Enrich

Contact and company data is cross-referenced and filled in — verified emails, firmographics, and relevant recent signals.

3

Classify

Every lead is tagged and scored against your ICP criteria, so your team can see fit at a glance, not guess.

4

Rank

Leads are ordered by likelihood to convert, based on the criteria that matter most to your sales process.

5

Deliver

A ranked, ready-to-work list lands in your CRM or a shared sheet — no manual export/import required.

6

Refresh

Runs on a recurring schedule, so your pipeline stays full without anyone re-doing the research from scratch.

Built By Us, For Us

We run this on our own pipeline.

ProspectIQ started as an internal tool to keep our own marketing pipeline full without hours of manual research every week. It's battle-tested on our business before we offer it on yours.

We scope every engagement around your specific ICP — this isn't a generic list-buying service.

Firmographic & technographic filtering
Verified contact enrichment
Custom scoring against your ICP
Recurring runs, not one-off exports
Delivered into your CRM, not a raw CSV

Where Leads Land

Apollo.ioHubSpotSalesforcePipedriveGoogle SheetsCustom CRM via API

FAQ

Common questions

Want your pipeline full without the manual research?

Tell us your ideal customer profile. We'll scope a pilot and show you what a ranked list looks like.